Currently leading product design at 
, based in Kuala Lumpur 🇲🇾.
Designing scalable products and AI agents with systems thinking, clarity, and real-world empathy.
Open to new opportunities
The Prospecting Agent is an autonomous AI system for Goava Discover that finds, scores, and qualifies high-fit companies without manual research. It runs on a schedule or reacts to real-time buying signals, and the defaults are set so most users can turn it on with a single toggle.
7x
CRM Contact Export Lift
90%
Contacts Sourced by the Agent
47
New Deals
Goava Discover is a B2B SaaS web app that recommends prospects to sales teams and improves their odds of turning those prospects into customers. It uses AI, machine learning and big data to do it.
+75
NPS Points
121%
MRR Increase
95%
Migration
FollowR is a device-agnostic fleet tracking SaaS that lets businesses monitor resources, transport, and freight in real time. It supports hyperlocal maps, scales with the customer, and keeps costs low, and it is one of the top fleet tracking products in Bangladesh.
49
Businesses Onboarded
Basis ICT Award
Winner of 2020 (Industrial Transport)
Cookups is the largest homemade food platform in Bangladesh, a kind of Airbnb for food in Dhaka that connects people with authentic home cooks. I worked on the user experience.
20K+
Active users
1.5x
Increase in User Signups
50%
Increase in Orders
Recommendations
He has taken ownership of UI design across the entire Goava product suite, working closely with engineering, commercial teams and clients. … I can strongly recommend Firoz for product design roles requiring solid design skills, ownership and close collaboration with both technical and commercial teams.
Håkan HöglundCTO, GoavaSince Firoz joined our company we've seen a major improvement in the design and overall usability of our platform, and as a colleague, he's a real pleasure to deal with and fun to be around.
Anton WeihardCEO & Co-Founder, GoavaHis way of organizing work and designs is very neat and efficient. He is not only responsible for his own works, but he also makes sure everyone in the team is overcoming the hurdles effectively.
Saiful Islam AdarCo-founder & CTO, Dev MonksFiroz is well organised, research driven, vastly experienced product designer. He understands underlying technology, users, stakeholders and businesses requirements at core level that enabled him to communicate well within our team.
Sabbir AhmedProduct Engineer & ArchitectLet's explore some of my work — and possibly begin crafting yours.
